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Mark is a master of quantitative research and connecting results to business needs and consumer behaviors. He has deep expertise across many industries, including consumer packaged goods, durables, software and online services. His background combines the research methodologies of social science with a strong training in business analytics to provide unique and usable insights into how consumers and products relate. To do this he utilizes both qualitative and quantitative methods that ensure the voice of the consumer drives the final research product.
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