How We Do It

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Great products and services start with great insights. We get to the heart of your customer’s emotions, desires needs and behaviors. Great insights may only be visible when a consumer is immersed in an activity. So we go to consumers, into their offices, their markets, and where they live. We have developed techniques to get below the surface, including:

  • Ethnography
  • Contextual Inquiry
  • 1 on 1 Interviews
  • Digital Anthropology
  • Participatory Design Research

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We bring great research to life by building engaging consumer experiences, business solutions and product concepts. Our rapid prototyping process gets your team on the road to insight-driven, actionable solutions. We solve for consumer needs and create business value with a broad range of offerings that include:

  • Product and service concepts
  • Consumer journeys
  • Innovation pipeline roadmaps
  • User experience simulations
  • Personas and scenarios
  • Business model illustration

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Does your idea hit the mark? The ability to measure usability, desirability, feasibility and purchase intent can mean the difference between success and failure. We have a wealth of options to gage how well your product or solution resonates with consumers or business clients.
Here are a few of our methods:

  • Concept validation
  • Business model testing
  • Focus groups, participatory evaluation
  • Behavioral prototyping
  • Surveys, market opportunity sizing
  • Brand positioning assessment

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