Discover

Great products and services start with great insights. We get to the heart of your customer’s emotions, desires needs and behaviors. Great insights may only be visible when a consumer is immersed in an activity. So we go to consumers, into their offices, their markets, and where they live. We have developed techniques to get below the surface, including:

  • Ethnography
  • Contextual Inquiry
  • 1 on 1 Interviews
  • Digital Anthropology
  • Participatory Design Research

Create

We bring great research to life by building engaging consumer experiences, business solutions and product concepts. Our rapid prototyping process gets your team on the road to insight-driven, actionable solutions. We solve for consumer needs and create business value with a broad range of offerings that include:

  • Product and service concepts
  • Consumer journeys
  • Innovation pipeline roadmaps
  • User experience simulations
  • Personas and scenarios
  • Business model illustration

Refine

Does your idea hit the mark? The ability to measure usability, desirability, feasibility and purchase intent can mean the difference between success and failure. We have a wealth of options to gage how well your product or solution resonates with consumers or business clients.
Here are a few of our methods:

  • Concept validation
  • Business model testing
  • Focus groups, participatory evaluation
  • Behavioral prototyping
  • Surveys, market opportunity sizing
  • Brand positioning assessment