Dana Fell

Partner, COO

Dana has deep experience in design thinking, specializing in understanding user needs and translating insights into products, services, brands and system offerings.
Dana brings passion and focus to research and design thinking, strategizing on how to transform consumer insight into meaningful, value-added solutions for his clients. As an experience researcher and designer, Dana leverages rapid prototyping and iterative design methods to quickly interpret findings and envision new experiences. During his extensive career, he has worked with clients in a wide variety of industries.