At Panorama Innovation, we shine a light and dig deep. We exist to understand your customers. By observing people and how they experience the world, we find solutions that others miss.
We are collaborators and problem-solvers.
Using design to inform decision-making, we translate behavioral and experiential insights into action and help our clients move quickly to what’s next.
Our depth of experience and broad thinking allow us to rapidly get up to speed, make connections, and see well below the surface. Creativity, empathy, and flexibility are at the core of everything we do.
How can we help you?
Understand users & customers
We help you identify and more deeply know your target customer and their needs in order to create human-centered products, services, and systems.
Create something new
Using in-depth ethnographic research and experience design methods, we help you create game-changing offerings that resonate with your customers.
Invigorate products & offerings
Examining your existing insights, we help you refine current offerings and better position them for growth.
Build Innovation capabilities
We help you better leverage your creative capacity by growing your team’s expertise and extending their reach.
Our clients identify a challenge they face, and we help them develop solutions to address their needs. In this model, we do the bulk of the work with the client’s guidance, perspective and collaboration.
This approach blends skill-building with a pilot project to train teams in design-thinking while collaborating closely on a relevant project. This approach aids in developing traction and expertise quickly.
We take you from insights to innovation to action.
We know the right tools to meet each challenge. Using design thinking methods to identify opportunities for growth, we act as an extension of your team and ensure that new knowledge is woven into each project and beyond.
Integrating your business goals, brand and offerings, industry context, and customer experience, together we envision and create new products and new futures.
We offer coaching at both the individual and group level.
Throughout our careers, we all reach turning points and strive to envision “what’s next”. The Designing Your Life coaching approach takes design methods and creative problem-solving techniques to dream about and pursue possibilities. Kelly Costello is a certified coach for Designing Your Life.